Help & FAQ
How is my book marketed?
Our aim is to make each title easily accessible and attractive to widest
range of readers and book resellers. Some of the things we do include.
Books, like most products, usually require continuous promotion to generate
sales. And since the author has final control over the distribution rights,
most authors consider additional marketing to promote their book. Even the
largest publishers value an author's ability to promote their work. There
are many things an author can do to market his or her work. Generally, authors
that have frequent opportunities to talk and network with others interested
in their work will generate more book sales.
- Standard assignment of ISBN number and barcode. The ISBN (International
Standard Book Number) makes each book accessible to booksellers
all over the world and includes it in the Books In Print database.
- Direct internet links and listing with major booksellers including
Amazon.com, Borders, Barnes & Noble, and Books.com. The more exposure
our books get the better chance they will be sold. Once interested,
customers can choose to buy the book through their favorite bookseller
or directly from our internet site.
- Author royalties among the highest in the publishing business.
More profit makes it more attractive for authors to promote their own
- Author discounts. Many authors want to purchase copies of their
work for friends and media review. By providing a 40% discount, more
books make it to those interested where they will be read and discussed.
- Searchable web pages. Each book has its own internet page that
is accessible to all the major search engines so anyone can find each
book on the internet.
- Instant access to electronic version. Download the Acrobat
PDF version for instant access and browsing. Not only can anyone
read excerpts of each book, but they can also see the actual layout
and graphics before they buy.
How much money will I make?
A lot has to do with the promotional efforts of the author, their reputation
as an authority, and the level of demand for the information contained in
the book. We publish some academic dissertations that only sell a few copies.
Other titles have sold 1000++ copies. Initial sales usually depend on the
author's network of friends and associates, but ultimate success is determined
by the size of the market for the work, the book's unique contribution,
the quality of the writing, layout of the book, and how much publicity it
gets. Many of our books sell regularly each period and earn royalties for
their authors. However, authors serious about selling their book should
design a promotional campaign to reach interested readers.
What else can I do to market my book?
One of the most effective means of promotion is a media review. Begin
by asking readers to post a review at Amazon.com and BarnesAndNoble.com.
Send review copies to journals and newspapers that address an audience that
would be interested in your work. Start small and work your way up to larger
media venues using previous reviews to solicit ones from bigger establishments.
Authors may also be interested in approaching a publicist or marketing consultant
to help promote their work. Regardless of how the marketing is approached,
every author will benefit by knowing how to promote their book. Several
excellent guides are available including: How To Publish and Promote
Online by M. J. Rose and Angela Adair-Hoy, A Simple Guide to Marketing
Your Book by Mark Ortman, and 1001 Ways to Market Your Books
by John Kremer.
Our comprehensive system makes your book available through some of the
biggest book selling channels on the globe. All our books are made available
through major on-line booksellers including Amazon.com and Barnes and Noble,
plus available to order through thousands of neighborhood bookstores. Paperback
editions are manufactured on-demand at facilities in both the United States
and England for easy access to overseas markets. Ingram Book Company, Baker
& Taylor, and Bertrams in the UK are among the largest book distributors
in the world that handle our titles. In addition, readers worldwide can
purchase either paper or eBook editions directly from the Universal Publishers
web site for instant access to your work.
Is my work protected by copyright law?
Yes, all our publications are protected under copyright law. You may register
your copyright with the US Copyright office; however, registration is not
a condition of copyright protection. See link below for details www.copyright.gov
Submitting in Acrobat PDF format exactly the way you want it to appear
in print will speed the publication process by several weeks.
File Format & Specifiations
We prefer submissions in MS Word or Acrobat
PDF format. Our standard trim size is 5.5" x 8.5" with 0.7"
margins all around. Use 11 or 12 point type. Minimize the number of fonts
used for best results.
Books printed on-demand are printed at laser printer resolution. Color
images will be transformed to grayscale. Try to keep the number of bit
mapped images to a minimum. Use simple, clear, high contrast images for
best results. Resolution should be at least 300 dpi at actual size. Print
each page with a graphic on a laser printer to be sure that it is legible.
Our process will not enhance your images. Don't expect photos to look
any better in the final edition of your book than they do when printed
on your laser printer.
Creating Acrobat PDF Files
Even if you format your manuscript according to our specification above,
slight changes in pagination, fonts and symbols may occur when your work
is prepared for publication. To minimize this, you can also submit your
work as a postscript or Acrobat PDF file. Submitting as a PDF file speeds
the publication process because it ensures that no formatting changes
occur when the files are prepared for reproduction. If submitting in Acrobat
PDF format be sure to select the "embed all fonts" option
in Acrobat Distiller or PDF Writer properties. Please contact us if you
have any questions about formatting your manuscript.
The book cover is printed in full color.
You may submit cover graphics for your book and an author photo for the
back cover in TIF format, 400 dpi at actual size. (Image files for printing
need to be higher resolution than for those made for viewing on the internet.)
Authors planning to submit cover art should consider how it will look
as a small internet thumbnail image. Is it still legible when reduced
to 120 x 185 pixels?
Only submit the final edition of your manuscript with the materials for
publication. Be sure to have several people carefully proofread the entire
manuscript. Once the ebook proof of manuscript is posted only one round
of minor changes and corrections is expected. The manuscript may be returned
to the author for editing if extensive changes are required. Once the ebook
proof is approved for publication by the author any changes to the book
are costly and time consuming.
Submitting Large Files
Computer files can be sent to us on CD-ROM, Zip Disk or preferably -- from
our special upload site
23331 Water Circle
Boca Raton, FL 33486-8540